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Brett Swensen

Digital Marketing, Marketing and Advertising

Brett Swensen - Digital Marketing Expert

Brett Swensen's Bio:

Brett Swensen Tech-Savvy Marketing Manager with expertise in both online and offline marketing campaigns and strategy. Solid understanding of digital marketing, including SEO, PPC, CRO and Social Media. Open and clear communicator at all levels with demonstrated tactical vision and disciplined execution. Well versed in data mapping as well as solving complex problems in high-pressure environments. Excels at cultivating, managing and leveraging client relationships. Experienced in sales, affiliate marketing and high level account management. Skilled in multiple e-commerce platforms and creative digital design software. Self-starter with a positive, can-do attitude who is driven to learn, improve and succeed while thinking outside of the box. Accomplishments: ? Established more than 30 new accounts in one year, resulting in a $1M increase in revenues for Shutter Speed. ? Increased website traffic by 30% to over 20K monthly views through effective social media, blogging and paid search campaigns for Thebrideandgroom.com ? Designed, developed and implemented a CRM & online database automation software for Shutter Speed, 8 months ahead of schedule and nearly 40% under budget. ? Developed an innovative automation photo editing & marketing software (iFotoFlow), receiving a provisional patent and effectively reducing volume editing times by nearly 60% ($200K+) annually for Swensen Photography and other photographers. ? Built an in-house event & ticket sales management system expediting average collection period times by 80% and costs by 28%. ? Coordinated online marketing efforts and planned 7-10 large trade shows each year for 5 years. ? Directed a team to develop a database of more than 30 thousand double opt-in members for weekly newsletter emails. Increased conversion rates by 5%

Brett Swensen's Experience:

  • Chief Operating Officer at Shutter Speed Photography

    June 2011 - January 2014

    ? Collaborated with advertising and promotion managers to promote products and services. ? Identified "bottlenecks" and implemented new and improved processes and policies. ? Documented process flows and developed requirements for functional improvements and enhancements. ? Coordinated the approval or rejection of lines of credit and commercial, real estate and personal loans. ? Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. ? Managed new product and content releases. ? Promoted brand awareness through SEO optimization and attractive web design. ? Worked effectively in a heavily cross-functional, fast paced environment. ? Assisted the CFO with the production of the monthly financials, management reports and board packages. ? Spearheaded the creation of blogs and social media content. ? Prepared monthly and annual expense forecasts, including any necessary recommended action required to manage costs to achieve budget.

  • Commercial Photographer at Swensen Photography

    August 2004 - December 2013

    ? Carefully maintained over $100k worth of studio equipment. ? Increased profits by designing, developing, initiating, and managing a patented photography software called Ifotoflow. ? Collaborated with clients to guarantee satisfaction with advertisements. ? Conducted all photo shoots in a calm and professional demeanor. ? Defined image requirements and planned photographic events. ? Collaborated successfully with a variety of personalities and work styles. ? Photographed special events, including weddings, parties and school portraits. ? Managed team of 10 professionals. ? Built financial model for new business unit. ? Executed integrated advertising campaign across multiple media channels.

  • Enterprise Account Manager at 180fusion

    November 2014

    ? Identified and developed online marketing strategies for enterprise level clients averaging 10x business growth. ? Evaluated return-on-investment and profit-loss projections for SEO, PPC & Social Media campaigns. ? Created and presented monthly analytic and KPI reports. ? Collaborated and delegated to multiple fulfillment specialists during on-boarding through implementation. ? Consistently improved ROAS through KPI goals and data segmentation. ?Developed strong client relationships that lead to a 90% average monthly rebill rate during the first year of employment.

  • Strategic Marketing Manager at 180Fusion

    January 2014

    ? Developed and evaluated online marketing strategies based on knowledge of company objectives and market trends. ? Analyzed performance of both online and offline marketing initiatives to identify the best opportunities for optimization. ? Collaborated with advertising specialists to promote services through various online marketing efforts. ? Employee of the month honor within the first 2 months of hire.

  • Director of Marketing at Bride And Groom Marketing

    February 2005

    ? Led cross-functional teams to analyze and understand the operational impacts and opportunities of technology changes. ? Tracked, analyzed and interpreted trends in online marketing data. Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness. ? Managed the complete redesign and launch of the company's website in 9 months. ? Reduced organizational operating costs by 30% by streamlining processes. ? Developed onsite body content, meta descriptions and page titles in support of SEO strategies. ? Managed all social media programs, including Internet forums, blogs, social networking applications and message boards. ? Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through. ? Coordinated pre-show and post-show activities at trade shows.

Brett Swensen's Education:

  • Cornell University

    2015 – 2015
    Marketing Strategy

  • National Academy Of Sports Medicine

    2009 – 2010
    CPT
    Concentration: Sports and Exercise

  • Alta High School

    2000 – 2004

Brett Swensen's Interests & Activities:

Exercise, Cooking, Family




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